Trusted by innovative brands
The Shift Behind True Gen
Three shifts define how brands win today
Creator-led, video-first world
Short-form video is now the dominant format — and creators set the standard for what works.
Discovery goes beyond ads & Google
People discover products through feeds, content and social search — not just traditional channels.
AI is shaping decisions
Content is no longer just seen — it's indexed, interpreted and surfaced by AI systems.
How We Work
We create UGC content in two ways. Depending on your goal — performance or long-term growth.
UGC Ads
We produce creator-led videos designed for paid media.
- Campaign-driven, short-term impact
- Optimized for conversion and ROAS
- Performance-first creative structure
- High control & approval processes
- Scaled through paid distribution
Organic Content & Channel Growth
We create and manage content for your brand's own profiles.
- Always-on content ecosystem
- Native, creator-led formats
- Built for discovery (social + AI)
- High volume, iterative production
- Brand presence across platforms
Why True Gen Media
Built for how content actually works today.
Creator-native DNA
Our creators come from organic — they know what performs because they've built attention themselves.
Speed & flexibility
From brief to live fast. We iterate quickly and adapt to what actually works.
Curated creator network
Access to a wide pool of vetted creators — matched to your brand, product and audience.
Case Studies
Biedronka Home
Built a creator-led organic content engine that drove product sell-outs and achieved up to 22× higher completion rates.
Canal+
Supported the launch of Klangor 2 with creator-led content designed to build anticipation and drive audience engagement across platforms.
Recent Work
Canal+
Biedronka Home
Biedronka Home
Common Questions
Everything you need to know about working with us.
What is your typical turnaround time?
We usually deliver the first round of creative within 5-7 business days after the strategy kickoff.
Do you handle casting?
Yes! We have a vast network of vetted creators and actors to match your brand's aesthetic.
What about usage rights?
All packages include full digital usage rights for paid and organic social channels.
Can you edit existing footage?
Absolutely. We can repurpose your existing assets into high-performing ads.
Do we need both performance and discovery?
The strongest results come from combining both. Performance drives immediate ROI, while discovery builds long-term demand and visibility across platforms and AI systems.
Ready to talk video?
Schedule a discovery call with us. We'll discuss your goals and how we can help you scale.
Kuba Klimczyk
Co-founder & CEO
Kuba is a results-driven leader with extensive experience across sales, media and digital platforms in Central Europe. He has a proven track record of driving revenue growth, building and leading high-performing teams, and delivering strategic impact for global brands.
At True Gen Media, he leads the company's vision, growth and operations — helping brands scale through creator-led content that drives both performance and long-term visibility.
Tomasz Rzepniewski
Co-founder & Partner
Tomek brings 20+ years of experience in digital marketing, built at WPP, where he led the development of services across media, content and commerce.
He has a strong track record of building and scaling content-driven capabilities, combining creativity with data and performance.
At True Gen Media, he focuses on the strategic side of growth — connecting content, platforms and business outcomes.